mbodi.ai
Year
Role
Brand Design
Web Design
Framer Development
Who they are
01
Mbodi AI is a Y Combinator–backed company building embodied intelligence for robotics. They have the network, the funding, and the technical ambition to change the robot space.
The problem
02
When they came to us, they had a logo and a website — but the site was static, outdated, and looked like every other robotics-AI company on the market. They had a logo. They didn't have a brand.
That distinction matters. A logo is a mark. A brand is how you show up across every surface — site, deck, social, hiring posts, investor decks. Mbodi's existing setup couldn't carry the ambition of what they were actually building.
What we did
03
We brought in three specialists from the team:
Brand work — three rounds
We started by educating Sebastian and Dua on the difference between a logo and a brand, and how that gap shows up everywhere. Then we built a complete identity system: custom palette (#EC4869 primary), type system, motion language, and a brand guideline document the whole team can reference.
The website — built to convince
We delivered two full design proposals side-by-side in Figma — so the team could compare directions instead of guessing. We built it in Framer with custom canvas-based hero animations, a 'Build for Production' abstract asset, scroll-triggered section transitions, and a hide-on-scroll navbar built in plain CSS for performance. Then we migrated DNS from Webflow.
What changed
01
After — a brand that matches the ambition.
Ongoing partnership
Now we ship constantly: new pages, marketing rollups, social network headers, banners, post templates, hiring assets for LinkedIn, and home interaction iterations as the product evolves.
