Surface

Year

Role

Who they are

01

The problem

02

What we did

03

We brought in three specialists from the team:

Brand Designer

To build a real identity system from scratch

Brand Designer

To build a real identity system from scratch

Framer Developer

To build a site that moves like the product feels

Framer Developer

To build a site that moves like the product feels

Visual Designer

For ongoing marketing assets

Visual Designer

For ongoing marketing assets

Brand work — three rounds

We started by educating Sebastian and Dua on the difference between a logo and a brand, and how that gap shows up everywhere. Then we built a complete identity system: custom palette (#EC4869 primary), type system, motion language, and a brand guideline document the whole team can reference.

The website — built to convince

What changed

01

Ongoing partnership

mbodi.AI

From a logo to a brand the robotics-AI category can't ignore

mbodi.AI

From a logo to a brand the robotics-AI category can't ignore

mbodi.AI

From a logo to a brand the robotics-AI category can't ignore

Preston Herb Co

We're their design team. And their dev team.

Preston Herb Co

We're their design team. And their dev team.

Preston Herb Co

We're their design team. And their dev team.