PHC - Designstream - Helping early-stage startups go from idea to traction through design

PHC

Year

Role

Who they are

Preston Herb Co is a federally legal cannabis company offering premium flower, concentrates, edibles, and CBD products — farm-direct since the 2018 Farm Bill.

The problem

When they came to us, they had a logo and a website — but the site was static, outdated, and looked like every other robotics-AI company on the market. They had a logo. They didn't have a brand.

That distinction matters. A logo is a mark. A brand is how you show up across every surface — site, deck, social, hiring posts, investor decks. Mbodi's existing setup couldn't carry the ambition of what they were actually building.

What we did

We brought in three specialists from the team:

Brand Designer

To build a real identity system from scratch

Brand Designer

To build a real identity system from scratch

Framer Developer

To build a site that moves like the product feels

Framer Developer

To build a site that moves like the product feels

Visual Designer

For ongoing marketing assets

Visual Designer

For ongoing marketing assets

Brand work — three rounds

We started by educating Sebastian and Dua on the difference between a logo and a brand, and how that gap shows up everywhere. Then we built a complete identity system: custom palette (#EC4869 primary), type system, motion language, and a brand guideline document the whole team can reference.

The website — built to convince

We delivered two full design proposals side-by-side in Figma — so the team could compare directions instead of guessing. We built it in Framer with custom canvas-based hero animations, scroll-triggered section transitions, and a hide-on-scroll navbar built in plain CSS for performance. Then we migrated DNS from Webflow.

What changed

After — a brand that matches the ambition.

Ongoing partnership

Now we ship constantly: new pages, marketing rollups, social network headers, banners, post templates, hiring assets for LinkedIn, and home interaction iterations as the product evolves.

A real brand system

that travels across web, social, hiring, and investor materials.

A real brand system

that travels across web, social, hiring, and investor materials.

A real brand system

that travels across web, social, hiring, and investor materials.

A site that does the talking

Animation and motion communicate 'production-grade product' before the visitor reads a word.

A site that does the talking

Animation and motion communicate 'production-grade product' before the visitor reads a word.

A site that does the talking

Animation and motion communicate 'production-grade product' before the visitor reads a word.

A category-distinct presence

Preston Herb Co no longer looks like every other hemp brand. They look like PHC.

A category-distinct presence

Preston Herb Co no longer looks like every other hemp brand. They look like PHC.

A category-distinct presence

Preston Herb Co no longer looks like every other hemp brand. They look like PHC.

An ongoing partnership

we ship visual updates, new pages, and marketing assets every week.

An ongoing partnership

we ship visual updates, new pages, and marketing assets every week.

An ongoing partnership

we ship visual updates, new pages, and marketing assets every week.